Questions about scope, service, and SEO.
Transparency is the foundation of a great partnership. Here's exactly what's included, what isn't, and how we work. Still stuck? Email directly and we reply personally.
Service boundaries.
We've built a streamlined process that delivers premium websites at small-business prices. To protect your investment and our 7-day turnaround, we maintain clear boundaries on what's in scope.
To ensure you maintain full, legal ownership of your digital identity, we ask that you purchase your own domain (via GoDaddy, Namecheap, or similar). Once you have it, we handle the technical work to connect it to your new site, free.
We provide enterprise-grade hosting for your website, but we don't host email accounts. For the best security and reliability on business email, we recommend Google Workspace or Microsoft 365. We'll connect your domain to your chosen provider during setup.
We focus on high-performance web development and local SEO, so we ask that you provide your existing logo and brand colours during onboarding. If you don't have a logo yet, no problem, we can use a clean text-based header so you can still launch on time.
Our service is specialised for local service-based businesses (salons, contractors, clinics) whose primary goal is generating leads and booking appointments. Our sites don't currently support e-commerce, digital shopping carts, or online inventory management.
Included in your monthly subscription: minor everyday edits such as updating business hours, changing service prices, swapping a team photo, or tweaking a paragraph. Text or email us the changes.
How we run your rankings.
Timelines, deliverables, reporting, and the things no honest agency will promise.
Most clients start seeing movement in Google Maps rankings and organic search within 60 to 90 days of starting. Month one is foundation work: Google Business Profile optimisation, citation building, and technical fixes. Rankings build from month two onwards as Google processes those signals. SEO is a compounding investment, results improve month over month as long as the work continues consistently.
We fully optimise your GBP listing: correct business categories, keyword-rich description, service areas, opening hours, photo uploads, and Q&A setup. On Local Growth and Local Dominate plans we also manage ongoing GBP activity including post scheduling and review responses to keep your profile active and visible at the top of Google Maps results.
We do ongoing outreach to locally relevant publications, industry directories, chambers of commerce, and local news sites to earn genuine editorial links. We do not promise a specific number of links per month, no credible local SEO agency should, because real editorial links cannot be manufactured to a quota. Promising a count leads either to broken promises or to buying low-quality links that get your site penalised.
We report every link we earn, every month. Local Growth and Local Dominate plans include dedicated monthly outreach time. Local Starter focuses on citations and Google Business Profile signals instead.
Technical SEO is everything that makes your site easy for Google to crawl, understand, and rank. That includes page load speed, mobile-friendliness, proper heading structure, schema markup (the code that tells Google your business name, address, hours, and services), fixing broken links, and ensuring your site is indexed correctly.
We run a full technical audit on all SEO plans. Local Growth and Local Dominate clients get ongoing technical fixes included every month, not just a report with a list of problems and no action.
No, and you should run from anyone who does. Google's algorithm is their algorithm, nobody controls it. What we do guarantee is that every task we carry out, optimisation, citations, link building, technical fixes, reporting, is done correctly, every month, without cutting corners. Most clients move meaningfully up the rankings within 90 days. We show you exactly where you stood when we started and where you are now, every single month.
Every report covers: keyword ranking changes for all tracked keywords (not just the ones that went up), Google Business Profile views and actions, website traffic from Google Search, citations built that month, links earned, and a plain-English summary of what we did and what we're doing next month. Local Dominate clients get weekly updates, Local Growth bi-weekly, and Local Starter a full monthly report.
Yes. No lock-in contracts. We work month-to-month and you can cancel with 30 days' notice. We'll always do a proper handover, you keep everything we built (citations, GBP optimisations, on-page changes, schema markup). The only thing that stops is the ongoing monthly work.
Yes, and it's the most effective way to start. When we build your website we structure it from day one with SEO in mind, correct heading hierarchy, schema markup, fast load times, and conversion-focused page copy. Adding an SEO plan on top means the ranking work starts on a solid technical foundation instead of retrofitting an existing site. Get in touch and ask about bundle pricing.
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